Event Program Overview

The following is a list of selected sessions for the 2012 Medicare Supplement Insurance conference. To see the complete program schedule click on the PDF image on the right-hand size of the page above.

General Informational Sessions For All

The Future Of Med Supp Is Here: What Does It Mean To You?

A comprehensive analysis of the marketplace and future projections for growth specific to Med Supp plans. How changes in MedAdvantage will impact Med Supp markets and where will companies find the most profitable broad and niche opportunities.

New to Medicare: Bringing the Boomers on Board

It's not just about "turning 65" any more. The Boomers want information and enrollment options on their terms. Successful marketers need to start early and plan to stay the course past age 65.

Capital Insights: The Latest Issues, News and Changes From D.C.

From the Super Committee to Federal regulators and the NAIC, Medigap is a hot topic. What's being considered? What's most likely to happen? What Federal changes will impact the Medicare Supplement insurance marketplace.

Using The Latest Technology For Increased Effectiveness And Profit

From a national leader in technological applications designed to support producer effectiveness and productivity. From lead management to agent productivity tools -- what do agents use, lessons learned along the way of adapting to greater E-fficiency.

Revolution or Evolution: What's Happening Next For MedAdvantage and Prescription Drug Plans

What's happening and what's next for Medicare Advantage and Prescription Drug Plans?  How might their challenges impact MA, PDP, and Medigap markets?

How To Make Really Effective Use Of Competitive Rate Information

Information has little value unless you know how to use it. Two national pricing leaders explain how to use competitive Med Supp rate information to evaluate overall rate competitiveness plus how a carrier's actual or proposed rate structure is aligned with both competition and risk levels.

Selling To The Hispanic Market: A Guide For Distributors

Learn what's worked and what mistakes to avoid from the nation's leading Medigap insurer and a leading marketing organization who have successfully built operations to capture increased insurance sales from the burgeoning Hispanic marketplace.

State Issues: The Latest News And What Lies Ahead

Our experts are part of every industry regulatory meeting so they know the latest as well as what's likely to occur on significant issues from Guaranteed Issue to dealing with Under 65 Medicare eligibles.

Marketing & Sales Sessions

Start Selling Med Supp Insurance; A New Entrant's Experience

Top industry execs share what an insurer needs to know to successfully launch in a competitive environment.  Recent new-launch case histories: what worked and was learn; what needed to work better.  One session with 4 experienced pros in Med Supp Pricing, Underwriting and Administration, Marketing & Sales, Reinsurance.

The New Medicare Customer Conversation

Shifting consumer demographics have changed the Med Supp landscape forever and the ability to understand new purchasing habits and the move from offline to online marketing will separate winners from losers over the next few years.

What Entices Producers To Sell Your Product: A Top Producers Panel

Top Medicare Supplement insurance producers share what makes them successful, what they look for from an insurer and distributor, and answer questions from those seeking to know what top producers look for.

Change Your Agents Mindset About Leads For Better Results

Discover how to effectively train your producers to use leads as a marketing tool -- not a selling tool -- and achieve better sales and bottom-line results.

Latest Best Practices For Consumer Lead Generation Programs

Maximizing large scale direct mail programs and Internet leads programs for your agents.

Selling To The Hispanic Market: A Guide For Distributors

Learn what's worked and what mistakes to avoid from the nation's leading Medigap insurer and a leading marketing organization who have successfully built operations to capture increased insurance sales from the burgeoning Hispanic marketplace.

Customer Analytics: Medigap's Most Valuable Geek Squad

Understanding today's prospect for Medicare products has never been more important. Get the edge on your competition by knowing what data is vital and what demographic, psychographic, lifestyle and life-stage indicators tell who to target, sell to and retain.

Setting Up A Successful Call Center To Handle Internet Leads

What are the best practices to successfully convert Internet (or mass mail) leads into sales. How do you create a successful call center from scratch and build it into a successful operation on a national or regional basis.

Pricing - Actuarial – Underwriting – Administrative Sessions

Is The Rate Filing Environment Changing

Smoother sailing or rough seas … what lies ahead in terms of State attitudes? Will sane premiums be the norm going forward? What about companies looking to enter; will they repeat mistakes and once again change the competitive landscape?

How Companies Underwrite: The Latest National Study

Analysis of industry data. How companies underwrite different conditions and do the differences really matter?

Regulatory And Compliance Sessions

What's The NAIC And CMS Up To?

Changes aplenty for Medicare Supplement plans at the NAIC and CMS. Experts share the latest and answer your questions about what's in store.

What Can We Do As An Industry To Be Heard

A look at the Medicare Related battles won to date and those still pending. Those advancing the industry explain what's taking place and what it means to you.

State Issues: The Latest News And What Lies Ahead

Our experts are part of every industry regulatory meeting so they know the latest as well as what's likely to occur on significant issues from Guaranteed Issue to dealing with Under 65 Medicare eligibles.

Technology - Productivity Sessions

Using The Latest Technology For Increased Effectiveness And Profit

From a national leader in technological applications designed to support producer effectiveness and productivity. From lead management to agent productivity tools -- what do agents use, lessons learned along the way of adapting to greater E-fficiency.

Best Uses Of Technology To Recruit, Train and Motivate Producers

High growth agencies are successful recruiters of producers. What practices are successfully being employed by agencies seeking producers to target the Med Supp and senior products marketplace. What other technologies should you be using?

Full Conference Registration Includes Admission to the Special 1-Day Sales Summit for agents.

CONFERENCE PROGRAM SPONSORS AND SUPPORTERS We thank the following for their invaluable support of the conference. Click on their logos to learn more about these industry leaders.